Building a Blog From Scratch | what is a Blog? Understanding blogs, Blogging, and bloggers
Building a Blog From Scratch | what is a Blog? Understanding blogs, Blogging, and bloggers
AwdEV Seocope for Blogger / inspiring work / Blog is a website or online journal that contains a variety of information, such as Articles, photos, or videos, which are always updated regularly.
Basically, the meaning of a blog is “web log“, which means a website for storing” logs " or records, which are maintained by one or several bloggers.
What is blogger? A Blogger is a person who creates or owns and maintains a blog, sharing views and perspectives with an audience for personal as well as business purposes. Blogger is also the name of a blogging service from Google, with the address Blogger.com or what we often encounter as Blogspot.
Well, in this article, we discuss various information about blogs, such as what is a blog, What is blogging, blog History, various types of Blogs, blog functions, differences between blogs and websites, and so on. Happy reading!
What Is Blogging?
History of blogs and Blogging
Types of blogs that exist today
1. Personal Blog
2. Blog Niche
3. Multimedia Blog
4. News Blog
5. Corporate or business Blog
6. Affiliate Blog
7. Reverse Blog
Blog Structure
Blog functions and benefits
1. As A Sharing Space
2. To Make Money
3. Means Of Channeling Hobby Writing
4. Building Personal Branding
5. Maximizing Website SEO
6. Getting New Customers
Difference between Blog and Website
Frequently Asked Questions About Blog
Can A Blog Make Money?
Where Do Bloggers Make Money?
Why Do People Create Blogs?
What Is Blogging?
Blogging is the activity of managing a blog, such as writing, updating, or adding other elements (such as videos) to blog content. This activity is carried out by bloggers by utilizing digital tools on the Internet.
Blogging became popular in the early 2000s when a number of political blogs emerged. Some time after, the theme of how-to and tutorials began to appear. Since then, this activity has also become very popular. However, the question is, why can the activity of managing a blog be as famous as this?
Well, after discussing what a blog is and what blogging is, we will explain its history.
History of blogs and Blogging
The Blog was first published by Blogger.com in August 1999, which was later acquired by Google in 2003. The history of blogs begins with the term 'Weblog', coined by Jorn Barger on December 17, 1997.
Initially, the activity of managing blogs was mostly done for news and information segments. The goal is similar to that of earlier newspapers, but blogging is growing comparatively faster.
Constant information updates and the ease of choosing a topic that suits your interests and hobbies are two of the reasons why people start blogging.
The following year, namely in 2003, WordPress was launched, offering all the conveniences for people who are interested in starting a blog and becoming a blogger. Blogging websites then became famous and attracted the attention of netizens.
Some bloggers, such as ProBlogger.net and JohnChow.com, making his blog a 'money making machine' by working with third parties (in terms of advertising).
Both are even examples of how you can also try how to earn money from the internet by blogging.
Types of blogs that exist today
After knowing what a blog is and the history of blogs, next we will discuss the types of blogs.
There are 7 types of blogs that are quite popular today, namely:
Personal Blog
Blog niche
Multimedia Blog
News Blog
Corporate or business Blog
Affiliate Blog
Reverse blog
Explanations and examples we will explain below.
1. Personal Blog
This type of blog is more focused on the blogger himself, not the audience. A personal Blogger usually keeps his blog as a journal or documentary about his life, interests, or hobbies.
Because the goal is to pour the blogger's personal story, this type of blog generally does not only discuss one topic. The blogger can discuss various subjects according to his interest.
An example is Design for Mankind. The owner, Erin Loechner, tells about her family, her work projects and self-reflection.
Design for Mankind
Then, there is also Neil Gaiman's online journal focused on projects and the latest news from the blogger's life.
Neil Gaiman
2. Blog Niche
The next type of blog is a niche blog. This type actually addresses a specific topic, usually related to the interests, skills, and knowledge of the blogger. For example, if you like to read books, you can discuss everything about books.
Well, here's a blog niche that is quite popular in the blogging community:
Traveling. Bloggers who focus on this niche often share stories about their travels. They pour his hobby walks on the blog and give a lot of tips and travel guides. Another example is the Blonde Abroad.
Fashion. This blog Niche discusses the latest fashion trends, such as clothes, styling, and tips when buying items around fashion. An example of a well-known blogger for this niche is Jordan Bunker who talks about men's fashion.
Health and fitness. The most common articles for this blog niche include topics around exercise, highly nutritious recipes, and tips for maintaining mental health. One example of a fairly popular blogger for this niche is Fit Bottomed Girls.
Food. In this blog niche, the blogger or food blogger usually shares recipes, restaurant reviews, and kitchen appliance reviews. A fairly popular example is the Minimalist Baker, which focuses on cooking recipes with only 10 ingredients, or even fewer.
Personal finance. This blog Niche focuses on financial management, from budgeting tips to side business ideas. An example of a successful blogger in this niche is The Penny Hoarder.
Lifestyle. This Niche combines various topics that are of interest to the blogger, for example, fashion with beauty, or food with travel. An example is A Cup of Jo, with a niche blog around lifestyle that discusses style, design, and the life of motherhood.
3. Multimedia Blog
In terms of appearance and format, this type of blog is like a blog in general, but the content published is multimedia, such as videos and podcasts. So, the priority post is not writing.
In addition, this type of multimedia blog also usually includes video or podcast snippets, a table of Contents, and important quotes.
4. News Blog
According to the type, the content in this type of blog focuses on actual events, as well as the latest information released in a particular industry. Unlike other blogs, news blogs usually do not include opinions or personal content.
5. Corporate or business Blog
This type of blog is usually part of the company's website. Some companies use their websites to participate in the world of blogging by creating blogs.
The main goal is to attract the target market by posting content around the business. Some companies also use blogs to inform readers about changes in their organization.
One cool example for this type of blog is Mailchimp, which provides tips and materials about marketing by utilizing its digital marketing software.
In addition, there is also a discussion of case studies of clients who have successfully used their tools, which can be a means of promotion.
Mailchimp company Blog
Productivity software Developer Toggl also has a cool business blog. Her posts focus on things around the features of their app, such as recruitment, team management, company culture, and project planning.
Toggl business blog type
6. Affiliate Blog
For this type of blog, The focus IS affiliate marketing, which is a marketing technique by promoting third-party products and services through online platforms.
The blogger usually provides a link in his post that directs readers to the online store of a business. When someone clicks on the link and buys the product, the blogger will earn money from his blog.
Articles that you will generally encounter on this type of blog include product reviews, tips and tricks on buying products, or lists of the best products.
There are also some that focus on one particular blog niche, such as Outdoor Gear Lab. They only review outdoor equipment products and usually include products from Amazon.
Gearlab affiliate blog
In addition, there are also affiliate blogs that include products from various categories, such as The Wirecutter of the New York Times.
7. Reverse Blog
On a reverse blog, content is written by a number of guest writers or guest writers and not the blogger who owns it.
The owner may write his own articles, but his main task is usually to change and edit the writings of Guest Authors.
This type is quite popular among freelance writers because it can help expand their connections and exposure. Some bloggers also pay freelance writers for the articles they write.
One example of a reverse blog is the Writing Cooperative of a Medium that focuses on writing and publishing. They receive submissions from writers on Medium.
The Writing Cooperative reverse blog
Business2Community is also one of the cool examples for this type. The content consists of thousands of articles coming from business professionals.
Business2Community reverse blog example
Blog Structure
Post a Comment